Again - make sure you use a number that you’ll have for a while, because it can be tough to change later on. KakaoTalk will likely start with your phone number. It’s hard to change the phone number or email address associated with your account, so make sure you get it right the first time. You might notice that there are some negative reviews for the app, which tend to center on one major takeaway. Since it’s predominantly Korean, KakaoTalk is likely tucked away in a deep corner of your app store, but you’ll find it there. Let’s walk through each step for setting up your KakaoTalk account. But there are some complications if you want to open a KakaoTalk Business Channel. KakaoTalk is both intuitive and easy to use. How to start using KakaoTalk for business It helps store owners manage their menus, create discount codes and stay in touch with their customer base. The food ordering service also has a robust boss center. Some brands might benefit from using KakaoTalk Order, the app’s take on popular services like UberEats or Doordash. Simply sign up for the Kakao Emoticon Studio to design emoticons that rep your brand.Įxamples of custom emoticons in the KakaoTalk store. But you can still contribute custom emoticons to the KakaoTalk oeuvre. Sure, it’s unlikely you’ll be able to come up with something as iconic as the beloved Ryan the lion. Kakao Friends retail store via Universal Beijing. They’re so popular, they even have their own branded retail stores throughout South Korea. The main stars are the incredibly adorable Kakao Friends. Like any social media app worth its weight in likes, KakaoTalk has a strong emoticon presence. With BizBoard, you can create highly targeted ad campaigns using Kakao Sync. This standalone B2B service allows businesses to share content across various platforms. If you’re looking to expand your reach further, you can access the Kakao BizBoard. These can be used for everything from brand notifications to coupon drops or other special offers. You can send direct messages to folks on your KakaoTalk Business Channel. There are plenty of ways to advertise your brand on KakaoTalk, and they’re all worth your time. Perhaps best of all, you use the built-in smart chat function to have real-time communication with your clients. You can also keep your followers updated with photos, videos and status updates. With this tool, you can build a searchable hub for your brand. Create a KakaoTalk Business Channelįree to create and easy to maintain, a KakaoTalk Business Channel is a great call for business owners looking to break into the platform. So there’s a whole well of untapped potential, but how can you use KakaoTalk for your business? Whether it’s Kakao ads, Kakao shopping, or customer care, let’s look at all of the things you can do to leverage your brand on the platform.Įxample of a KakaoTalk Channel homepage.
Your KakaoTalk marketing campaign might extend far beyond South Korea. The platform can connect businesses with an enormous base of potential consumers worldwide. KakaoTalk is also surprisingly popular in the Netherlands and Italy, and it’s only a matter of time before it catches on elsewhere. You just need the app and an internet connection. KakaoTalk has become an ingrained part of South Korean culture, but you can use it anywhere in the world. That’s over 3 times the amount of users on the second most popular app, Instagram. “I’ll Ka-Talk you later”).Īccording to eMarketer, a whopping 97.5% of smartphone users in South Korea used the app as of December 2020. You know how it’s common to say “let me Google that” when you’re thinking of looking something up? KakaoTalk has achieved that level of ubiquity, with South Koreans often using “Ka-Talk” as a verb (i.e. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 20. Though similar to Line or WeChat, KakaoTalk’s actually been around for 12 years. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. KakaoTalk (or KaTalk) is a popular messaging app in South Korea. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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