We may like someone simply because we believe that they like us – and if we would stop and think about it, we would know that there is no logical reason for the decision. In any event, what is important to remember about affinity bias is that our feelings for someone may be based on nothing more than the color of their skin, their gender, their age, their neighborhood or even the music they listen to. In other cases, it can mean that we become racists or sexists when the people with whom we identify are of a specific race or same gender. In some cases, this may mean that we refuse to associate with those who don’t think as we do. When we feel so strongly about our beliefs and opinions that people who disagree with them evoke a strong negative response in us, affinity bias has gotten out of control. Affinity Bias DefinitionĪffinity bias can turn into discrimination when we become too attached to people who are like us. And when obsessive tendencies take over our lives, bad things happen – often without us even knowing it. It’s what we do! But there is a limit to the principle of affinity bias, when it turns into discrimination and eventually becomes an obsession. It’s natural human behaviour - having things in common makes us feel comfortable. We enjoy conversations with those whose thoughts and opinions agree with ours. This means that as a society, we tend to like those who share our values and beliefs. Information on the production of trademarked items, please contact Anne Hogenson inįerris State’s Advancement & Marketing office at (231) 591-2333.When we gravitate towards people who are similar to us, it’s called affinity bias. and Winston-Salem, N.C.Īdditional information on the Bulldogs’ athletics licensing and marketing can be obtainedīy calling FSU Athletics at (231) 591-2861 or visiting. Leading technology and strategic revenue objectives to deliver a better approach toīrand management. They have offices in Carlsbad, Calif.
Than 100 years of collective licensing expertise providing personalized service, industry Look forward to working closely with their staff to increase brand exposure and revenueĪffinity is a values-based trademark licensing agency with partners offering more “Ferris State has a long and rich tradition of academic and athletic excellence. “The Affinity team is thrilled to be partnering with the Bulldogs,” said Wil Spires, partner of Affinity Licensing. State University, University of Hawaii and the University of Houston among others. Launch new products and grow retail distribution.īy partnering with Affinity Licensing, Ferris State joins a well-known and respectedĬlient list that includes Kansas State University, The University of New Mexico, Appalachian Well as leverage Affinity's retail and merchandising expertise to expand product categories,
Retailers. The university will have access to innovative technology and processes that allow for better brand protection, as The university's consumer products licensing relationships with manufacturers and Help us develop and grow our brands and licensing presence.”Īs part of the agreement, Affinity will act as the exclusive licensing agency to manage As an institution, with a proud athletics heritage, we lookįorward to working with Affinity and having their industry knowledge and expertise “Additionally, we feel our licensees will enjoy working with Affinity and their With Affinity Licensing,” said Ferris State University Vice President for AdministrationĪnd Finance Jim Bachmeier. “Ferris State University is both pleased and excited about our new licensing partnership The exclusive rights to manage the University’s trademark licensing program throughĪn agreement which recently became effective. Ferris State University is pleased to announce today a multi-year partnership granting Affinity Licensing
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